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Women may not feel as financially secure as men, but they like the idea of retirement more.
Horsesmouth Essential: Often, male advisors talk to convey knowledge and expertise. This frequently fails to engage women clients, who operate on a different agenda. Here's the insider's guide to what women clients really want to hear from you.
Women are more anxious than men about retirement, and the usual retirement planning techniques fall short in helping them overcome their fears. Close the confidence gap with these five women-oriented communication strategies designed to alleviate her concerns and get her working with you on an achievable retirement plan.
Is it time for an educational seminar aimed at women clients and prospects? Perhaps. A study finds that an 'alarming' percentage of women don't have a grasp on retirement planning.
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