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An Alphabet for Advisors: Failing to recognize a female client’s thinking and conversation style can lead to communication that frustrates and dissatisfies that client. These key differences in how most men and women think and interact can help you relate better to clients of both sexes.
Women are more anxious than men about retirement, and the usual retirement planning techniques fall short in helping them overcome their fears. Close the confidence gap with these five women-oriented communication strategies designed to alleviate her concerns and get her working with you on an achievable retirement plan.
Focus on process, not products, to improve relationships with female clients. Your overall customer service model will benefit too.
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