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With women making 85% of buying decisions today, you can't afford to slight them with these prospecting gaffes.
This veteran advisor discovered he had a tendency to treat women prospects and clients just like men—and that was a problem. Understanding the hardwired differences between the female and male brain will give you an edge on attracting, retaining, and doing well for female clients.
Wealthy women are pushing back against advisors who don't adequately serve their needs.
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