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With women making 85% of buying decisions today, you can't afford to slight them with these prospecting gaffes.
Affluent women are playing a much more central role in their families' financial decisions. Learning how they see money and want to use it is vital.
Women are a large and growing market for advisors. Whether they're planning or saving for retirement, already in retirement, going back to work, or going back into retirement for the second time, they represent a great business opportunity. But you better get it right if you want to keep them.
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