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Reaching your full potential in life is a constant, ongoing challenge. In order to succeed, you must keep acting on the knowledge and insight you've acquired. Failing to do that is the sin of accepting mediocrity.
Horsesmouth Essential: Cold calling still works—but to do it effectively, you need to keep some realities in mind and determine which approach will get your prospects thinking.
Make that follow-up call or head to the kitchen for a snack? If the kitchen has been winning that decision more often than not, you need to gain some power over your hefty phone.
Horsesmouth Essential: The way you qualify on the phone can make or break your cold-calling efforts.
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