Why Your Fees Should Be Stated Clearly on Your Website
Jul 8, 2013
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By Michael Kitces, MSFS, MTAX, CFP, CLU, ChFC
Thanks to the Internet, prospects start researching you before they meet you. But what prudent consumer is going to meet with a provider who hides the cost of their services? Here's how to publicize your fees in a way that prompts prospects to call.