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Horsesmouth Essential: Nursing homes and long-term illness aren't happy subjects, and that's why clients typically avoid thinking about them until a sudden emergency occurs or someone mentions long-term care insurance.
Horsesmouth Essential: Clients generally avoid long-term-care conversations for two reasons: no one likes to be sold insurance, and nobody likes to contemplate the possibility of living in a nursing home. Use this overview to break the ice and help clients navigate through their financing and health care options.
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