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A scientist and best-selling author explains how the brain's internal mechanism makes us susceptible to misinterpreting raw facts. Prospects and clients prefer compact stories because a narrative helps bind facts together, making them more memorable and easier to understand.
When you spot an emerging trend, develop that theme by speaking with people who can expand your knowledge and keep you posted on developments. These sources will give you insight to share with prospects and clients, as well as lead to potential new business.
A substantial market has developed for views on the financial environment—everyone wants perspective. If you can deliver, you’ll reap sizable rewards.
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