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Fundamental indexing may yet take the race if it continues to outperform traditional cap-weighted indexes. But look under the hood and you might be surprised at what is really fueling its market returns: contra trading.
Perhaps the emperors of smart beta aren't wearing any clothes.
A debate rages within the industry on whether fundamental or traditional market cap indexes offer investors a better yardstick. Our intrepid professor puts the thesis to the test finding a surprising premium in performance and a reduction in volatility.
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