Reaching Other Generations in Your Marketing: Who Are You?

RELATED CONTENT

Generational Marketing: Pick the Right Media for Your Message

Don't send texts to seniors! Well, not most of them, anyway. Different generations consume media in different ways, and a successful prospecting strategy must take their preferences into account.

A Successful Advisor-Blogger Reveals His Online Strategies

Horsesmouth Essential: Certified financial planner Jeff Rose discusses how he uses a blog and social media to promote his practice, increase client service and retention, and bump up referrals.

8 Steps to a Profitable LinkedIn Strategy

Using LinkedIn is a time-waster if you go in without a plan or knowledge of all the tools that are available to you. Follow these eight steps to establish a LinkedIn presence that will get you in front of prospects, encourage referrals, and grow your network.

Harnessing Social Media: 7 Benefits for Your Practice

Horsesmouth Essential: For those who are still not sure whether it’s worth your time to establish a presence on Facebook, LinkedIn, or Twitter, here’s what you might be missing.