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Dot-com anomalies aside, these teenagers and 20-somethings aren't boasting impressive earnings just yet—but staking out a prospecting strategy for Gen-Yers now could lead to lucrative business a few years down the line.
The video-game industry has come a long way since Pong and Pac-Man—and the programmers behind this boom are profiting handsomely. Here are some tips for targeting members of this burgeoning, increasingly successful niche.
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