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See how one advisor used a weekly email strategy to efficiently maintain contact with stressed-out clients and simultaneously reach out to prospects.
How to create an incentive for HNW prospects to meet with you? Show them how they stack up against their peers.
There's a lot of random information flying around out there, diluting your prospects' attention. But they will listen up and focus on you if you specifically address their internal needs.
Flooding prospects with the same old letters, ads, and marketing materials does not cut it in today's sales-jaded society. You need to start treating prospects more like your clients, cultivating their trust to grow your book in the contemporary environment.
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