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Competence and quantitative methodology alone do not keep customers satisfied. Kevin Roberts's Lovemarks shows five ways of infusing client relationships with the sense of mystery and possibility that will keep your customers loyal and inspired.
Clients look to you for possibilitiesthe possibility that you can successfully navigate the market and keep them out of harm's way. Cultivating clients' sense of mystery and possibilities that only you can offer helps build strong relationships and wards off the effects of commoditization.
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