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Horsesmouth Essential: It may seem counterintuitive, but when you make it a little harder for potential prospects to get to you, you position yourself as exclusive and sought after—and that can increase the demand for your services.
Horsesmouth Essential: These days, to make a referral stick, you have got to get a personal introduction. That means you have got to make sure clients feel completely comfortable introducing you.
Finding clients who are willing to refer you is great, but often they have little idea how to refer you effectively. You can dramatically increase the success of referrals by guiding your clients on what to say.
They may sound like wise ideas, but these seven common approaches to generating referrals may be undercutting your success.
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