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You've lined up the perfect venue, a panoply of mouth-watering refreshments, and a presentation that can't miss. Now how can you ensure that you'll play to a packed house?
Should you entice your seminar audience with promises of free food and prize drawingsor simply let your agenda speak for itself? Here's how other FAs are handling this choice.
I recently attended an evening seminar run by two advisors from a major firm. They did some things well, but they also hit some low points that you'd want to avoid in your next seminar.
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