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When seminars and direct mail fizzled, this top advisor concentrated his marketing resources on a simple yet surprisingly effective tactic: a large ad placed regularly in several community papers.
In this article we look at the differences between advertising and marketing and share tips to help you decide if either approach is right for you.
Think getting a gig on a business TV network is next to impossible? Think again. Networks are always looking to fill time. The trick is to offer them a pitch—not self-promotion.
Sure, attracting media exposure takes some time and effort—but it will also increase your visibility, giving you the kind of name recognition that attracts countless clients. Here are some tips for capturing the spotlight.
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