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Looking to make small-business owners a bigger part of your customer base? Use this seven-step primer to find and prospect promising entrepreneurs in your community.
Horsesmouth Essential: People will pour out an astonishing amount of useful information if you just give them a chance. Try this technique during your next client meeting.
When an FA stumbled upon a contractor aiming to sell his company, he knew he was looking at a potentially lucrative opportunity. Unfortunately, he had very little background with small-business clients. How could he guide the prospect through this complex process—at the same time convincing him that he was right for the job?
IMPORTANT NOTICE This material is provided exclusively for use by Horsesmouth members and is subject to Horsesmouth Terms & Conditions and applicable copyright laws. Unauthorized use, reproduction or distribution of this material is a violation of federal law and punishable by civil and criminal penalty. This material is furnished “as is” without warranty of any kind. Its accuracy and completeness is not guaranteed and all warranties express or implied are hereby excluded.
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