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There are three kinds of pre-retirees: those in denial, those who want to focus on a financial goal, and those looking for life planning guidance. Tailor your pitch to each target market, back it up with some formulas and resources, and you'll find yourself working in a niche that is guaranteed to keep growing.
Horsesmouth Essential: A retirement plan is built on a set of assumptions that can’t be validated until it’s too late. Pay attention to the inputs you and your clients are using. Their livelihood, happiness, health, and family depend on how well you’ve thought through your retirement projections.
Baby boomers are notoriously spendthrift—but will they really come up short in retirement? Not necessarily, according to a new study.
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