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Prepare yourself for almost any prospecting scenario by crafting your stories to meet specific circumstances and objectives.
To build a successful business, establish a brand that is true to yourself and attracts the attention of your ideal customers.
The second of three Opportunity Logs follows our fictional financial advisor through his dedicated involvement in a capital campaign, and shows how his instrumental use of stories earned him the attention needed for future trust and involvement.
The final of three Opportunity Logs tracing FA Joe's strategic and successful use of storytelling. Here are the stories behind the prospector.
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