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Giving gifts is a very effective way to build connections with those who are important to us professionally and personally. Lisa Bader, author of Wrap with Love: Holiday Gift Giving with Less Stress and More Joy, has some easy-to-implement tips for gift-giving that you can use year-round—you might even come away with a last-minute gift idea that will get you out of a bind this holiday season!
If clients are your largest source of referrals, it pays to keep marketing to them long after they've become clients.
Horsesmouth Essential: A well-chosen book shows clients you know them and care about them. Use this extensive list as a starting point for a book-giving strategy that will make your clients feel closer to you.
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